Blue Sky

It’s been a long time coming, but Testing Thursday is finally here! I’ve been working on different ways to get people to collaborate about web optimization for quite awhile, and to be quite honest, I haven’t been very successful. I’m hoping that all we needed was a little alcohol to get the conversation going. Luckily, …

I’ve met a lot of amazing marketers at startups and smaller companies in the last month and a half who are just beginning to get their feet wet with testing. Most of them have run 1 or 2 tests, and are hesitant to take the next step of investing more time & money in resources …