Comments on: Is Testing Really Worth It? http://lilychiu.com/2009/07/is-testing-worth-it/ a work-in-progress by lily chiu Tue, 17 Aug 2010 06:43:13 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Lily http://lilychiu.com/2009/07/is-testing-worth-it/comment-page-1/#comment-314 Lily Fri, 11 Jun 2010 16:26:13 +0000 http://lilychiu.com/?p=36#comment-314 @mike - yes, 'testing' and 'optimization' are unbelievably broad terms, i'm talking about the type of testing that marketers do on the site to increase leads, sales, etc. The simplest example would be something like testing a red button instead of a blue button on a sign-up page. And yes, the Testing Thursdays event is really geared towards marketers, but not necessarily small-scale sites. Big companies like Dell, Sears, and Allstate are running tests all the time! Usability testing is a little different because that's usually measured qualitatively, whereas conversion testing is measured quantitatively and relies on testing against a proper sample size population. Hope that makes things (slightly) more clear :) @mike – yes, ‘testing’ and ‘optimization’ are unbelievably broad terms, i’m talking about the type of testing that marketers do on the site to increase leads, sales, etc. The simplest example would be something like testing a red button instead of a blue button on a sign-up page.

And yes, the Testing Thursdays event is really geared towards marketers, but not necessarily small-scale sites. Big companies like Dell, Sears, and Allstate are running tests all the time!

Usability testing is a little different because that’s usually measured qualitatively, whereas conversion testing is measured quantitatively and relies on testing against a proper sample size population.

Hope that makes things (slightly) more clear :)

]]> By: mike http://lilychiu.com/2009/07/is-testing-worth-it/comment-page-1/#comment-309 mike Fri, 11 Jun 2010 07:20:48 +0000 http://lilychiu.com/?p=36#comment-309 so i have to say here that all this talk about testing is both interesting and confusing. it's interesting cuz i run a qa team. it's confusing because i think you're only talk about a couple types of testing: performance and usability. 'testing' software and/or hardware involves a lot of different methodologies. that testing thursdays thing is also confusing unless you're only talking about testing small-scale consumer-facing websites for performance and usability. i got that right, right? so i have to say here that all this talk about testing is both interesting and confusing. it’s interesting cuz i run a qa team. it’s confusing because i think you’re only talk about a couple types of testing: performance and usability. ‘testing’ software and/or hardware involves a lot of different methodologies.

that testing thursdays thing is also confusing unless you’re only talking about testing small-scale consumer-facing websites for performance and usability. i got that right, right?

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